Mexico. Clever.AI is the new cutting-edge Artificial Intelligence (AI) engine that is designed to provide actionable insights, enable hyper-personalized customer journeys, and drive sustainable and profitable marketing growth, launched by the company Clevertap.
Mexico currently stands out for its leadership in the knowledge and traceability of the customer experience in digital marketing, using comprehensive strategies, and according to data from "Digital Marketing in Latin America 2024" carried out by NTT Data, 56% of companies in the country use artificial intelligence to optimize their operations and improve customer satisfaction.
In this context, Clever.AI is presented as a tool for brands looking to improve their connection with customers more effectively and efficiently, ensuring that every interaction is timely, relevant, and meaningful. This leads to higher lifetime value and customer loyalty, driving sustainable growth.
It is an advanced set of AI-powered capabilities to further enhance the platform and customer engagement. It is based on the three fundamental pillars of AI (predictive, generative and prescriptive), enabling brands to be:
Insightful: Leverage Tesseract DB to analyze large amounts of data in real-time, anticipating customer needs and behaviors, and identifying segments that are more likely to convert or abandon, enabling accurate forecasts of business results.
Empathetic: Create relevant and personalized campaigns by combining creativity, empathy, and efficiency powered by generative AI, adding emotional depth and personalization to customer interactions on an unprecedented scale.
Actionable: Clever.AI's recommendation engine uncovers winning strategies in real-time, allowing you to orchestrate the best recommendations and travel experiences based on customer preferences.
It is important to note that product and marketing experts who participated in the beta phase of the Clever.AI launch praised its capabilities, highlighting the following qualities:
Efficiency: Reduces the time needed to generate a large volume of contextually relevant campaign ideas from days to minutes, accelerating time to value.
Ease: Transforms the task of producing multiple copies for A/B testing and other campaigns, making it quick and effortless in just a few minutes.
3.-Conversion: Significantly increase conversions by automatically determining and configuring the most relevant journey for customers.
