Peru. A growth of up to 20%, compared to 2010, it is estimated that it will be registered in the audio and video market in Peru this year, mainly due to the increase in sales of televisions with LCD technology, as reported by Sony in that nation.
The tendency of the consumer to renew their electronic products will be one of the factors that will drive the sales of these equipment in 2011, since the prices are gradually more accessible within the market.
The audio and video segment grew in 2010 by 67% compared to 2009, despite the fact that this period was classified as an atypical year after the economic crisis that hit all sectors.