A few days ago there was the launch of the extraordinary new screen of 61 square meters of blowUP Media in the High Street of Birmingham, just in front of the emblematic Bullring shopping center. The BlowUP Super Motion is the largest animated advertising screen installed in Birmingham and is destined to become a reference of outdoor digital advertising in the UK.
The BlowUP Super Motion will offer advertisers the best and most modern technology in animated displays and also the possibility of showing live campaigns that will be seen during the day by the large audience that comes to the mall. Kellogg's and 20th Century Fox are the first advertisers to hire spots on the new Super Motion blowUP.
The Bullring shopping centre is one of the busiest in Europe. It is visited by about 40 million people a year. It has 160 shops and more than 750,000 people circulate in the area weekly.
