Coinciding with the Back to School Campaign, Vilau has launched a campaign to publicize the Nutritional Traffic Light present on the packaging of the Eroski brand. This video game and the Eroski Nutritional Traffic Light will be in the more than 100 hypermarkets of the Group.
The axis of the campaign is an augmented reality video game about nutrition, in which the user has to catch and ingest virtually products of the Eroski brand for a minute. The traffic light counts the nutrients that each serving of product provides to a person and shows them on the screen. The player's goal is to get closer and not exceed the Indicative Daily Allowance (CDO) for each type of nutrient.
After the game, the player has the possibility to send the result with some dietary recommendations to his own e-mail and publish the result on his Facebook profile.
Each stand has the presence of a nutritionist who, in addition to boosting the game, advises and responds to customers about any questions they may have in relation to the Eroski Nutritional Traffic Light and provides recommendations on dietetics and nutrition.
Vilau is an interactive digital communication company based in Bizkaia. In addition to the Eroski Nutritional Traffic Light Campaign, Vilau has recently launched other projects linked to digital communication, Digital Signage or interactive spaces. The most current projects: Destination Management System for Costa del Sol, Interpretation Centre of the Aizkorri-Aratz Natural Park in Arantzazu or the WebTV Turismo Euskadi.
Likewise, Vilau has developed Digital Signage projects among which the Corporate Television of the DFB or the Bilbao Exhibition Center (BEC) or temporary solutions such as the interactive campaign recently held at the Artea Shopping Center (Metrovacesa) to publicize The Little Prince, a classic of children's literature.
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www.vilau.net
