International. The attendees of ISE 2016 had the opportunity to know in detail the possibilities and strengths offered by the AV market in Latin America, thanks to the Latin American Breakfast Breefings, which for three days offered LatinPress Inc, organizer of the TecnoMultimedia InfoComm fairs and publisher of the magazine AVI LATINOAMÉRICA.
The objective was to show international manufacturers without experience or knowledge in Latin America the realities and opportunities of the AV market in the region. Max Jaramillo, president of LatinPress Inc, made a presentation on the macroeconomic data of Colombia, Mexico and Brazil, and then moved on to the details of growth of the AV market in each of these countries based on the data of the market studies that InfoComm International did on each country. Some of the highlights were:
Brazil
Population: 204,259,812
Economic growth 2015: -3.5%
Estimated economic growth 2016: -2.0%
AV market size 2014: US$1,465 million
Estimated AV market size 2016: US$1,845 million
AV market growth 2012 – 2016: 13%
Internet users: 108.2 million (53.4% of the population)
Colombia
Population: 46,736,728
Economic growth 2015: 3.2%
Estimated economic growth 2016: 3.0%
AV Market Size 2014: US$720 million
Estimated AV market size 2016: US$926 million
AV market growth 2012 – 2016: 13%
Internet users: 24.3 million (50% of the population)
Mexico
Population: 121,736,809
Economic growth 2015: 2.5%
Estimated economic growth 2016: 2.6%
AV market size 2014: US$1,017 million
Estimated AV market size 2016: US$1,284 million
AV market growth 2012 – 2016: 11%
Internet users: 49.5 million (41% of the population)
Each of the three days had a participation of 20 professionals of different nationalities, being the Brazilian market the one that aroused greater interest. Max Jaramillo concluded his presentation with the opportunities and difficulties in each country according to his experience of more than 20 years of business in the region.
Some of the most consulted topics were the business culture in the region, what should be the right approach to land in an AV market with sustained growth and great potential. Also, the distribution structure, prices, import rates of products, and technological level.
Rodrigo Cassasus, director of InfoComm International for Latin America, was also present at the conference. If you are interested in receiving the presentation made about any of the countries, you can contact Víctor Alarcón, project manager of Tecnomultimedia InfoComm in [email protected]
