Mexico. As part of SGM's strategy to conquer Central and South America as well as to reorganize distribution on the continent, the brand chose Mexico as the first stop thanks to its proximity to the US market and its influence in the rest of Latin America.
Therefore, the company inaugurated, together with its distributor in Mexico, Representaciones de Audio, a new Show Room in which they have an exhibition and training room, the largest in Latin America.
The inauguration of this room also served as a stage to unveil a plaque in recognition of Peter Johansen, CEO of SGM, who presided over the inauguration, and for Ben Díaz, Area Manager and Product Trainer at SGM and in charge of the development of the company's market in Latin America from Mexico.
At the event, the manufacturer company gave Representaciones de Audio a recognition as the best distributor in 2015.