Colombia. The Colombian company Vinilo Lab selected the media server Christie Pandoras Box to produce a sensational interactive experience at an event promoting the new Adidas football shoes in Bogotá (capital of Colombia).
The action, called adidas Laser Challenge, consisted of a tunnel with laser beam obstacles that the participants had to go through in a certain time, without touching the rays. It was held at the Santafé Shopping Center, one of the largest in the country, located north of Bogotá.
The idea was inspired by the film Entrapment, with Sean Connery and Catherine Zeta-Jones, which contains a scene where the American actress stars in a similar experience in a maze of lasers.
To carry it out, the Young & Rubicam Colombia Agency, hired by Adidas for the occasion, immediately thought of the expertise of Vinilo Lab, a specialist in conceptualization of emerging technologies and development of digital content, which has extensive experience in the design of innovative actions for brands such as Mazda, HP, Huawei and Renault, among others.
Eduardo Ortega, CEO of Vinilo Lab, tells us how the project came about: "Adidas was looking for an interactive action for the promotion of its two lines of football shoes, Ace and Chaos. We were looking for an activity that represented technology and skill, and the agency showed us as an example a sequence from the movie Entrapment. We already had experiences with lasers, so we made a sample that they liked very much and that they later approved for execution."
Vinilo Lab then developed the entire application and executed the technical part of the interactive experience, using different elements such as Christie Pandoras Box, green diodes, a DMX interface, six LED moving heads, robotic lighting synchronized with lasers and music, a Haser smoke machine, 5.1 sound and three monitors.
Christie Pandoras Box was the fundamental tool to manage those systems and synchronize all the action. Specifically, a combination of Pandoras Box Quad PRO, Pandoras Box Manager STD and Widget Designer PRO was used. The latter managed the participants' times, the results of the top 10 positions, the sensors to activate and deactivate the diodes, the difficulty of the levels, the database synchronized with the contestants' times, and the music.
"The truth is that Pandoras Box was the solution for everything the client asked of us in this project; for each customer requirement, the Widget Designer had a specific solution," recalls Eduardo Ortega. "It is a product that knows no technical limitations in the multimedia design of live productions, offering all the creativity, flexibility and compatibility required in multimedia shows," he adds.
