International. DSS Europe 2017 delivered on its promise to provide a business roadmap for the digital signage and DooH industry, as a record number of delegates attended the two-day conference and expo in Germany.
Attendance at DSS Europe, the first to be held at the ICM - Internationales Congress Center München, was the highest in its 11-year history. Almost 700 attendees participated in the conference and expo, representing an increase of 53% in the 2016 edition.
The conference explored the experiences of Digital Signage and Retail together with DooH and Smart Cities. The two-track programme provided delegates with exclusive market information on new products and technologies and their application in strategic real-world business scenarios.
Florian Rotberg, President of DSS Europe and Director of Invidis Consulting Managing, commented: "Attendees gained a real sense of the way forward, challenges and opportunities. For retail we are looking for comprehensive and holistic solutions, engaging customers in innovative and flexible ways. Digital signage will be right at the heart of the in-store offering, whether it's used to deliver information, storytelling, or entertainment.
He continued: "With the union of content, big data and programs, we will see the transformation of the digital market outside the home. The result of this will be the greater personalization of digital signage in this sector."
A highlight of DSS Europe included the afternoon event (sponsored by InfoComm International) and the awards that occurred at the close of the first day of the conference. The awards were given to three companies in each category, as follows:
Displays (DACH): 1. Samsung Electronics GmbH; 2. NEC Display Solutions Europe GmbH; 3. LG Electronics Deutschland GmbH.
Software (DACH): 1. Grassfish Marketing Technologies Gmb. 2. mdt Medientechnik GmbH; 3. Pichler Medientechnik /easescreen
Integrator (Germany): 1. Xplace; 2. CANCOM; 3. T-Systems. International.
Integrator (Austria): 1. feratel media technologies; 2. DMS Digitale Mediensysteme; 3. Pichler Medientechnik.
Integrator (Switzerland): 1. JLS Digital; 2. Westiform Holding; 3. ScreenFOODnet.
A busy exhibition floor next to the conference area ensured that more than 30 sponsors and exhibitors could take full advantage of the benefits of the extensive DSS Europe.
