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Daktronics seeks to expand its market in Latam

Latin America. Daktronics is a company with a great track record in the market. It began in 1968 manufacturing markers for sports scenarios and with the birth of LED, new opportunities opened up. Today their screens are in most stadiums in the United States and in the region they have made installations in Colombia, Mexico, Bolivia, Panama, among others. 

The company is American, has five production plants distributed in different countries around the world. And a fundamental part of the manufacturing process is the testing processes that they perform on the products before taking them to the market.

"The important thing is that people recognize us, that we have products for everyone, both exterior and interior, for transit, airports, shopping malls, on the street, in outdoor advertising. In addition to high and medium resolution, as well as a wide range of prices, "said Erin Harvey, sales director for Latin America at Daktronics.

On the presence in Latin America, he stressed that they are looking for new partners and partners in the region in the main markets, in order to reach more customers and be able to provide local after-sales support. 

- Publicidad -

As for the company's technology, Erin Harvey stressed that the future of the business is pushing for more and more resolution, which is why the company has just launched a screen with a pitch of 1 millimeter of distance between the pixels. 

"Daktronics is always innovating and making the products that will be representative of the future of the business in the different spaces where distributors and professionals from the audiovisual world really play," concluded Erin Harvey.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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