Latin America. Hyper-personalization has become a recurring theme in many industries, from entertainment to banking, and that wave is strongly impacting the education sector.
Hyperpersonalization is about providing an individualized experience considering the particularities of the person, information that today is easy to process through technological tools.
The idea of hyperpersonalization comes from the importance of the customer or user experience (CX), and by transferring this concept to the educational world, we see the impact from educational technology models (EdTech), which are increasingly committed to offering an individualized learning experience with the help of tools such as Artificial Intelligence.
This scenario has been driven by the decentralization of knowledge, since people have stopped depending exclusively on educational institutions such as universities to continue learning. Today online learning, or e-learning, has enabled continuous learning for many segments of the population. During the pandemic alone, the demand for online courses grew exponentially, causing the market value of e-learning globally to grow, in fact, its value is projected to reach more than 800 billion dollars by 2030.
Platforms like Duolingo combine artificial intelligence and language sciences to create lessons that are tailored to each user's level according to their performance and pace of learning. The machine learning algorithms that the application employs are constantly working to give each user content suitable for their level of domain and the results are encouraging.
One study revealed that Duolingo users who reached section 5 in French and Spanish courses from English, the beginner level of the course, performed as well on oral and written comprehension assessments as that of university students who completed four semesters of language classes at the university.
