Latin America. AVI Latin America presents the new MARKET STUDY OF THE DIGITAL SIGNAGE INDUSTRY IN LATIN AMERICA 2022 in order to highlight the work of the integrators of the region in favor of the growth of the industry, evidencing the opportunities and challenges to contribute in this way to a better decision making.
Notably, the market study analyzes how the economic outlook would impact the industry. Highlighting the dynamics of growth in 2021, which was led by domestic demand. In addition, private consumption was a key driver and contributed about half of the second quarter's growth.
In the case of the Digital Signage industry and ProAV, according to Florian Rotberg, an expert consulted, "it recovered from two difficult years of pandemic, much better than expected. Order books are at a record level, but due to supply chain issues, most project launches are long overdue. Certain vertical markets, such as hotels and transportation, are still far behind pre-pandemic levels. But overall, the industry is in surprisingly good shape."
Similarly, the report contains specialized and in-depth chapters that address topics such as "Digital Signage, country-by-country growth prospects and current challenges", "Rising freight and cargo prices, What is the reason for and what are the forecasts?", "Latin American Economies, a gradual recovery" and "Digital signage: Trends, opportunities and transition in LATAM".
In addition, the document develops other key aspects of the industry raised from the growth of the market during the last year, originated by the technological trends for Digital Signage, the main segments served in relation to Digital Signage projects, the evolution of the market (comparative of the last two years between segments), top digital signage brands used during the last year, digital signage solutions in Latin America implemented and equipment imports during 2021.
It should be noted that, from the macroeconomic perspectives, which are also analyzed in the report, the estimates of the International Monetary Fund are evident, which predicts that global growth will be 4.4% in 2022; that is, half a percentage point less than expected in the October edition of the World Economic Outlook (WEO), largely due to the cut in the projections of the two largest economies.
Additional analysis of the level of investment and costs How is the market for this industry in relation to GDP? How are the fiscal fronts? How can deficits or deflations impact investment? Also, data on capital flows and risk that financial markets can present within the industry are shown.
* The report in PDF version has a value of US$299. Purchase it in English or Spanish with a 20% discount (use the code: lpi2021-1319).
Spanish VERSION PDF: CLICK HERE - Online Version CLICK HERE.
English PDF Version: CLICK HERE - Online Version CLICK HERE.
