Venezuela. Imvinet is a company dedicated to digital signage solutions in Venezuela. AVI Latin America spoke with its CEO, Juan Carlos García, who highlighted the positive expectations it has for this market in 2023.
"We consider that 2023 is going to be a year of recovery for Venezuela and the technology of Billboards and Digital Menus, since our market is in the process of adapting to trends, providing integral solutions that adapt to all types of customers. In our case, we have managed to install about 150 Digital Billboards in the first 3 months of the year and, in the next 2 months, we are executing the installation of 100 additional Billboards, which is a considerable increase compared to the same period of the previous year, "he said.
In 2023, according to the experience of Imvinet, digital signage is increasing in LED modules for advertising and brand promotion, digital billboards used in companies, stores, hospitals, hotels and commercial premises, to improve the customer experience and digital menus used in supermarkets, restaurants and warehouses, to boost sales.
On the expectations for the second half of the year, Juan Carlos García indicated that "The country where we mainly operate, Venezuela, suffered a severe economic contraction since 2012 that lasted almost 10 years, beginning to recover slowly from 2022. Since then we have seen an increase in customers and suppliers, mainly due to access to new technologies that are not only more accessible, but also adapt to market trends, providing effective solutions to our customers. For this reason, we are optimistic that 2023 will bring greater acceptance of new technologies and a considerable expansion of our customer base."
And for InfoComm Show 2023, he expects to know the latest trends and developments in audiovisual technology, have the opportunity to interact with experts in the field and see live demonstrations of state-of-the-art audiovisual equipment and systems. "Every time we attend, and I'm sorry to say it's not every year, InfoComm introduces us to new suppliers and customers, as well as inspiring us to try new technologies to create customized solutions for our customers."
