Latin America. White Tie Productions, a U.S. live event production company, has acquired 120 panels from Alfalite's Litepix series, making it the first U.S. live event company with Alfalite LED panels.
This is the second sale in this country of the new FOR-A/Alfalite alliance. Based in Phoenix with a second office in Orlando, White Tie will feature 60 panels at each location. The displays will be shipped to customers across the U.S. The displays will be shown at White Tie's studios in Phoenix when not in live productions.
White Tie specializes in creating large-scale events for non-profit associations and companies. The president of the company, Ross Snyder, wanted his customers to have the best videowall technology available. After seeing the Alfalite video wall at NAB in April, Snyder knew he would buy the screens for White Tie. When you see an Alfalite mural in person, it's unique, Snyder explains. You can talk about LEDs all day, but until you see a camera pointed at the screen, you can't fully understand how well built it is. These panels have a crystalline viewing angle of almost 180 degrees, which is unlike any other LED.
When not used for customer events nationwide, White Tie will house 60 Litepix ORIM 1.9mm pixel pitch panels at its Phoenix headquarters, and another 60 Litepix ORIM® 2.6mm pixel pitch panels at its Orlando facility. The Phoenix headquarters has a streaming studio of 232 square meters, where the White Tie team will use the 1.9 mm videowall on the set for virtual programming, as well as for rental at live events.
"Before, you wouldn't get off 2mm on a movable video wall for fear of damage," explains Snyder. "But with the ORIM at 1.9, you get a really sharp image on camera in a very well-protected panel. Having small pixel pitch screens at a live event is a radical change for the high-end shows we perform. What we can do now in a live studio is light years away from what was possible before."
Snyder credits Alfalite's patented ORIM (Optical Resin Injection Module) technology with changing the way live events are produced. ORIM offers viewers a 175-degree viewing angle with perfect accuracy and no color degradation. ORIM technology also contributes to the durability of the panels. They can withstand water and physical restrictions that would scratch substandard screens.
"Panel diodes have a reputation for breaking down, especially at the edges," explains Snyder. "ORIM is the most unique method of protection I've ever seen. The FOR-A and Alfalite team at NAB was banging on the panels, running a ring through them, and nothing happened. Any other LED would have broken pixels immediately."
With its Stack System design (no tools required) and front or rear access to the panel, the displays are very easy to install and maintain. They can be incorporated into any wall size or LED volume, creating virtual production spaces and augmented reality ideal for broadcast, corporate and educational applications.
The LED screens will arrive at both White Tie facilities in September.
