Latin America. Barco Latin America announced Mauro Andrade as the newly appointed sales manager of the Immersive Experiences division. With a wealth of experience and a track record of driving sales growth in the AV industry, Andrade is poised to lead Barco's task of accelerating its presence in the dynamic Latin American market.
The Barco Immersive Experiences business unit, responsible for the projection and image processing product categories, spearheads the company's commitment to delivering world-class immersive visualization solutions and stands out as a driving force behind transforming the way audiences interact with content. The company's first half results indicate that its Entertainment division sees strong growth in orders and sales in all regions.
His steadfast commitment to solidifying the Immersive Experiences business now continues through a renewed focus on advancing the company's footprint in the Latin American region. With twelve years of audiovisual experience and a deep understanding of industry trends, Mauro Andrade is well equipped to lead strategic sales initiatives for the Immersive Experiences business in Latin America.
"The appointment of a dedicated sales manager marks an exciting chapter for Barco Latin America," said Wouter Bonte, Vice President of Global Sales at Barco. "And it underscores the company's mission to drive innovation and growth within the region. "We welcome Mauro to the Barco family, as his experience and dynamic approach will undoubtedly contribute to the success of the company."
Barco has three regional offices in Latin America located in Brazil, Colombia and Mexico. Staffed by skilled engineers and service support teams, these offices reflect a robust support infrastructure that offers pre-sales support and customer service to address the needs of partners and customers alike.
In addition, Andrade and his team are prepared to foster strong partnerships and collaborations with major authorized distributors and solution integrators such as Almo, Anixter, Croma Digital, GloballAcces and WWT. All poised to support sales and deliver exceptional value to Immersive Experience customers through customized solutions that address the unique needs of the local market.
The new sales manager, Mauro Andrade, concludes: "Barco embraces a fresh structure and a new era, recognizes the importance of Latin America and chooses to extend its exceptional experiences to our region. With its long-term specialization in visual technologies, Barco stands as the only company capable of supporting ambitious projects, as evidenced by its renowned facilities around the world. And I am honored and excited to support the company's new momentum in Latin America."
