International. When the era of flat screens in TVs began, LG was one of the leading manufacturers to mark this growth. Today he wants to recover this lost ground by focusing his efforts on the development of Oled technology.
Therefore, the company announced that it will allocate about US $ 650 million for this purpose, starting to manufacture and sell from 2014, strategically thinking that the economic crisis in Europe and the United States is being overcome, since Oled televisions are still high cost.
To this is added that the bet of the manufacturers is for large televisions, both for technical conditions and for the taste of the final consumer, which makes the cost around US $ 10,000 per unit.
According to the information released by the company's executives, they expect that at the end of 2013 the sale of their LED TVs will have grown by 15% compared to the previous year, winning the market to Samsung that today holds the first place.
What LG did not reveal is whether part of these new TVs will be manufactured under 4K or ultra high definition technology, in which several manufacturers begin to work and some prototypes are already known.
