Mexico. Recently in Mexico City, a new Outdoor Advertising Law was issued, which includes, among others, regulations that directly affect digital signage installations.
Therefore, the company Kolo will hold next Friday, November 13, a webinar on this new Law, which will address issues such as: content on the screens, level of brightness allowed, sanctions, and advertising corridors.
According to what the company reported, the reason for this webinar is because "We have all heard of the new Outdoor Advertising Law of mexico city but very few of us know how it benefits or harms the digital industry in Mexico, especially for LED screen integrators and companies specialized in the DOOH. In this webinar, we will address the general information we need to pay attention to as an industry."
This webinar will be held at 11:00 in the morning. For more information and to register, click here.
http://academy.kolo.mx/events/webinar-informacion-general-sobre-la-nueva-ley-de-publicidad-exterior-del-df/
