International. One of the main attractions of the end of the year in New York City is the New Year's Ball of Times Square, which this year, as in the last 13, the Philips company was in charge of its lighting.
To welcome 2013 were 32,256 LED bulbs of the reference Luxeon A19, which replaced the traditional 60 watt lamp. The use of these bulbs allowed an 80% saving in energy consumption compared to if incandescent bulbs had been used in the New Year's Ball of Times Square.
Ed Crawford, CEO of lamps, electronic lighting and controls at Philips, explained that "The Times Square Ball is a global icon, but more importantly, it is a real-world example of how innovation can improve our lives, while creating a more sustainable community. We continue to expand our product lines and make it possible for more consumers to use energy-efficient, high-quality, cost-reasonable, long-lasting LED lights in their homes."
According to a recent survey conducted by Philips, 60% of people agree that light plays an important role when creating the right mood for a special occasion, such as the New Year. In addition, 60% of respondents say that lighting is important for improving mood.
