International. To define its vertical marketing strategy, increase its turnover and expand its product range, ip audio-based monitoring, control and intercom systems company Barix appointed Frank Frederiksen as Vice President of Marketing and Product Strategy.
The new Director of Barix has held various management positions in technology and program management so he has extensive knowledge and experience in the field of marketing and product development. Among other positions, he has worked as Director of Innovation and Market Strategies for Philips, and as Director of Technologies and Products for ST-Ericsson.
"I've always been involved in the development part, although I've also had time to be in front of the clients. At Barix, I hope to be able to cover both areas. The really important thing in the market is to be able to offer the customer cutting-edge technology at the right time and at the right price," said Frank Frederiksen.
One of the main objectives of the new manager is to establish a future action plan for the company in terms of products and above all marketing objectives, taking advantage of the continuous expansion of new markets for IP audio.
Frank Frederiksen concluded: "Barix is an innovative company with cutting-edge technology and an unsurpassed reputation for reliability and extensive customer base. I'm really excited to be able to help Barix continue to take advantage of the growth of the markets we're in, and those we're about to enter."
