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UNICEF uses digital billboards in social campaign

Venezuela. The United Nations International Children's Fund, UNICEF, has seen in digital billboards an effective means to convey its vision and that is why it decided to implement digital signage screens in high-traffic areas, with the aim of communicating relevant news and events to employees and visitors. 

There is born the requirement of a content manager provided by the ACO application of Digital Signage or "Digital Signage", where Unicef can frequently update the content on its screens, provided by the Venezuelan company Imvinet.  

The flexibility of this content management system lies in the simplicity of its web platform, which offers customers access to all their marketing and digital communication content, with the most advanced functionality on the market. Moreover, UNICEF staff have the ability to create or update content for digital billboards at any time, using the interactive templates created by Imvinet. 

Content can be created in a matter of minutes and starts playing on screens immediately. In this way, the ACO solution allows Unicef to keep its digital content updated and relevant at all times, thus providing current information to its audience. 

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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