Mexico. Within the audiovisual industry, screens are one of the segments that currently has a greater growth thanks to its multiple applications in different verticals.
In this segment of the industry, one of the most important players Samsung. Therefore, AVI LATINOAMÉRICA spoke with Righel David Guízar Montero- Director of B2B Sales Samsung Mexico, who told details of the market and the company's plans for this second semester:
AVI: How has the Mexican market been for Samsung during the first half of 2019?
The first half of the year has been very successful for Samsung's Digital Signage division. Despite the current political turbulence and under an expectation of cautious growth, this first half has been one of consolidation of market share for Samsung and its channels. This has been a pleasant surprise given that B2B markets are very sensitive to the low certainty of investment towards the country.
AVI: What are the most important verticals for Samsung in Mexico?
The key verticals of this year for Samsung in Mexico is Retail and Out of Home Digital with more than 50% of the year's projects focused on these 2 verticals.
AVI: What strategies is Samsung currently developing for the Mexican market?
This year is very important for Samsung for the tenth anniversary of our Galaxy products. We will use the halo effect to promote Samsung's product ecosystem in total integrations that no manufacturer can offer.
AVI: What is Samsung's market share in the B2B segment in the Mexican market?
$350M USD
AVI: The InfoComm Show has just taken place in Orlando, what new technology did Samsung present?
The Wall is a product that is consolidated as the best consumer electronics technology in the country. Our Enterprise Business division is honored to bring this professional product to the end consumer to transform the way television, educational and entertainment content interacts with the Mexican user.
The videowalls model VMR has integrated SOC which allows them to have SMART functionality thus massifying their use for the vertical of QSR in the Menu boards
AVI: When are these technologies available in the Mexican market?
From August
AVI: Please tell us details of a recent project in which Samsung technology has been used in Mexico.
We are very happy to have the success story with Grupo Inmobiliario Monterrey where Samsung holistically participates in several of its projects having as its flag its venue "ShowCenter" with LED technology.
AVI: Samsung will be present at InfoComm Mexico next August, please tell us why you decided to participate and what are the expectations for this year at the expo.
InfoComm Mexico has positioned itself as the most relevant digital signage event in the country, of course we will participate reflecting Samsung's honorable dominance as the undisputed leader of digital signage for 11 years. Expect many surprises.
