Latin America. Digital marketing plays an important and increasingly prevalent role in shaping customers' shopping and branding experiences. Currently, B2B customers have already passed 60% of the buying process before talking to a sales rep and 61% of B2B transactions start online.
With more than 62,000 partners worldwide and approximately 85% of Cisco's revenue across the channel, partners play a critical role and digital marketing has become a crucial component of success. Partner feedback continually reiterates that digital marketing is one of the key areas where they need help.
That's where Cisco comes into the equation.
To help partners realize and transform their marketing practices, Cisco announces an expansion of the industry-leading brand, Marketing Velocity, to drive partners to reach customers in innovative ways through their marketing activities.
The new Marketing Velocity platform connects and integrates Cisco's existing capabilities into a single offering, bringing to the industry a first-of-its-kind comprehensive program to support partner digital transformation. The expansion will increase marketing practices and fund funding for enablement tools, with the purpose of accelerating their field activation.
"This goes beyond bringing all partner marketing resources together under one brand," said Boon Lai, vice president of global partner marketing at Cisco. "It's about integrating and improving our partners' marketing practices with a terminal-to-terminal solution, to attract new customers, generate more sales and drive profits. We are deeply committed to investing in and accelerating our partners' marketing experience through this new platform," he added.
"This further evolution of Cisco Marketing Velocity shows how committed Cisco is to helping its partners increase their digital marketing capability and, more importantly, their bottom line," said Steve White, vice president of programs, channels and alliances at IDC. "Marketing Velocity was already a leading light in the partner marketing space, but these changes really show that Cisco is the benchmark for partner marketing."
