Latin America. The increase in online sales in Colombia is a reality. According to data from the Ecommerce Observatory (OE), 35% of national companies sell their products through the Internet, a figure that leaves the country with the highest degree of internet penetration compared to others in the region, with 63%.
This situation implies a great opportunity for physical stores to respond to changes in consumption, as well as to innovate in order to remain leaders in their segment. In this tight competition, having a showcase that attracts attention is a necessity and precisely in that technology plays a crucial role.
The trend has given a greater deployment to Digital Signage; that is, to the implementation of intelligent screens that allow to be updated in real time from a Computer, Smartphone or Tablet in order to make advertising more dynamic and attractive.
"Samsung's proposal has a software called MagicINFO, which allows you to manage the screens: For example, if you are offering a promotion and it runs out, you can change the information from a mobile device, simply by entering a web browser, in real time," explains Bibiana Hoyos, B2B Director Samsung.
Types of screens
Various industries are looking for signage and display options; therefore, Samsung's offer is varied and adjusts to the needs you have, whether for retail, retail, airports, companies or restaurants.
The SMART Signage QLED 8K display has the highest resolution on the market with artificial intelligence technology. This screen won this year's AV News Award in the Innovation of the Year category in digital signage and also won the Best of Show in Integrated Systems in Europe (ISE) 2019 award, awarded by the magazine Installation, a leading publication in the audiovisual sector that serves as a guide in the latest trends. Likewise, the OHN/OHN-D series is completely designed for outdoor use, since it is built with the Magic Protection Glas that makes it resistant to shocks and scratches; additionally, the design of the screen makes it a waterproof and dust-resistant line, thanks to its IP56 certification.
On the other hand, Samsung also has a series of screens designed for shopping centers, retailers and airports: QMR/QBR. These UHD 4K models feature small frames of symmetrical design and an anti-glare panel for better visibility.
Another product available is the OMN/OMN-D series, created for partially exterior and interior environments, designed for showcases. Its feature is that it offers constant visibility, even under direct sunlight. In addition, this series has a version that has double sides, which means that it can show content both outside and inside the store. The OMN/OMN-D was awarded last February by the Top New Technology (TNT) awards, which recognize commercial technology products that excel in global integration.
