Brazil. Atlona continues to strengthen its overall presence in the CALA region through the transformation of its network of channel partners. Atlona's latest initiative focuses on the brazilian single market, where the company has appointed WDC Networks as its principal distributor and Groz Global Brands as its exclusive manufacturer representative, effective immediately.
WDC Networks has been a successful distributor in Brazil for 17 years and, more recently, in the CALA region in general. The company serves the telecommunications, IT, security, solar and audiovisual markets. Atlona reinforces WDC Networks' value proposition as a provider of complete AV solutions, expanding its range of collaboration, distribution and control products for commercial and residential projects.
"As one of the largest technology distributors serving the AV industry, WDC Networks represents many of the biggest brands in LED panels, displays, projectors and audio systems," said Fernando Guerra, Director, AV and Automation at WDC Networks. "Atlona adds the important missing parts we have in our AV and Automation ecosystem so that we can better serve our customers as well as the rapidly emerging AV industry that is taking shape throughout Brazil. We also see opportunities to incorporate Atlona into our growing 'as-a-service' portfolio as we assist our customers in the transition from CAPEX to OPEX models."
Guerra emphasizes that AV is a "maturing market" in Brazil, and business trends like AV over IP that have developed in other regions of Brazil are just beginning to emerge. These are new business opportunities that Groz Global Brands hopes to explore in direct communication with customers. The fact that both companies are long-time Panduit representatives creates a wealth of natural opportunities to introduce Atlona to broader IT-related projects.
"Our experience with Panduit and our knowledge of IT network infrastructure make Atlona the natural next step for both Groz Global Brands and our broader customer base," said Douglas Ozanan, Director of Sales and Marketing at Groz Global Brands. "Our structure will ensure local representation in the large and unique Brazilian market, with dedicated resources to focus on sales, marketing and technical support and engineering services."
The country presence of WDC Networks and Groz Global Brands will also simplify the way Atlona operates within Brazil, which has a business culture that requires local inventory, a strong dealer network and resources that are fluent in Portuguese to ensure success.
"These new partnerships with two of Brazil's most recognized AV companies will strengthen our position as a complete provider of AV and IT solutions throughout the country," said Esteban Pérez, Director of Business Development for Latin America. "Both companies represent a broad and diverse franchise of professional providers and services, and have strong experience serving system integrators, resellers and end users across all commercial and residential AV verticals."
