Latin America. Digital transformation went from being a luxury to being a necessity in our daily lives, especially in business, technology advances faster and faster and human capital cannot be left behind, it must go hand in hand with it in order to achieve success together.
One of the main strengths is their ability to reinvent the main activity of their business thanks to the fact that their technology allows them to move faster with greater scope than their competitors and this makes the adaptation to new challenges exponential.
Companies today seek to innovate in an optimal way to surprise their customers, each need of a customer is an opportunity to innovate, this not only means saying it but carrying it out, but very few companies have enough technology to cover each of the new needs. Innovation is not about investing large sums in one field or another; it is a process that is made possible and built thanks to a continuous effort in the empowerment of technological teams.
What would happen if we changed the way we do business?
Welcome to the world of Techorating
Changing the way of doing business is now possible thanks to the incorporation and application of new concepts, "ceilingrating", this concept combines the world of technology with interior design, integrating display technologies and video walls as a basis for digital content which achieves an immersive experience. Techorating is the way to create memorable sensations in customers, generate surprise and enthusiasm.
According to Manuel Navarrete, Sales Manager for Barco in Colombia, Starting to operate technologically is the key today and although taking a step in this direction is not an easy task, with good decision making and good leadership you can achieve success. For him, Techorating "is all about engagement and creating an instant impression. It is a visual experience that is achieved thanks to technologies, to establish
loyalty ties with customers and work team" i.e. is the combination of modern display technologies with the art of decorating a space to ensure that the design and electronics adapt to the style and function of the space.
How can companies create new experiences?
Although there is no secret recipe, ideally you should start promoting by inviting your customers and employees to creative digital experiences, so that they connect and interact with your brand. It is a case of showing, not counting. A case of feeling, not reporting. Its facilities become the ultimate brand spokesperson, turning inspired visitors into real customers. Your ceiling conveys that you are not only up to date with the latest technology, but also that the spirit of your company is to engage and inspire.
According to the Barco expert, the above could be through a 'brand lobby' to create an inspiring experience that reflects the high standards of your brand, or a 'town hall lobby' that serves as the heart of the company, with the function of discovering, presenting and collaborating. Either way, a mosaic LCD screen or a direct-view LED video wall are usually the best options.
Gordon McNair, HP Project Manager, has publicly acknowledged Barco's LED displays and comments: "It went from high-resolution points, single front access and the fact that the screen can be easily hung instead of being placed on the floor, to impress visitors and highlight the HP brand, where only the highest technological standards serve."
"New display trends for your company need to adapt to the changes, the focus is moving away from resolution, pixel-to-pixel tones and brightness levels to have a total solution. The high-quality viewing experience is essential, but it must be reliable, easy to install, operate and maintain, all of which are key ingredients to ensure a return on investment," said Manuel Navarrete, Sales Manager for Barco in Colombia.
The change is today, no company should be left behind in this technological transformation, a radical change is taking place thanks to new technologies that allow personalized interactions in order to achieve special links with customers, therefore, the true intention of techorating is to strengthen ties with customers. Video walls will move beyond information and be used to create or be an element of decision making, but also for the generation of experiences in people.
Text published by the company Barco.
