International. Emerald Holding, owner of Cedia expo and Commercial Integrator, announced that by 2023, in conjunction with Cedia Expo from September 6 to 9, Commercial Integrator Expo will be held, a new event aimed at the commercial AV segment.
According to the company, this is the result of considerable research and monitoring of the convergence of commercial and residential technologies. Commercial Integrator Expo will be a full-featured exhibition and conference that will address the needs of today's fixed-installation AV system professionals and technology managers in corporate, higher education, hospitality, retail and commercial environments.
With its launch in 2023, Commercial Integrator Expo will offer a dedicated and commercial AV exhibition floor, as well as a robust conference program with instruction from industry experts and supporting associations and organizations.
Addressing market demand
The professional AV systems integration market in North America is extensive and is expected to grow at a rate that exceeds the overall economy. The residential market, served by events such as CEDIA Expo, is also experiencing this growth, with residential integrators undertaking commercial projects and residential brands expanding their product offerings to the commercial sectors.
"Many leading exhibitors at CEDIA Expo manufacture and distribute commercial and residential products. Now, with the launch of Commercial Integrator Expo in the same venue as CEDIA Expo, our exhibitors will have a greater opportunity to reach thousands of additional commercial integrators and technology managers from the commercial markets," said Jason McGraw, group vice president of CEDIA Expo.
Audience needs are changing
The crossover of residential integrators conducting commercial projects and commercial integrators undertaking residential and mixed-use projects is accelerating with the growth of home/hybrid offices, flexible spaces, and the remodeling of commercial spaces in residential, residential, retail, and mixed-use offices. Comforts.
Business channel professionals, IT integrators, and technology managers need access to view new commercial AV products and attend education and training opportunities to stay up-to-date with the latest information for their ongoing professional and business development. The same need applies to residential system integrators and designers who are expanding their businesses with more commercial projects. Existing industry events do not fully address connected AV/IT environments in corporate, higher education, hospitality, and retail environments from an educational or product combination perspective.
"We are confident that the access we can now provide through the adjacency of Commercial Integrator Expo with CEDIA Expo will best serve both commercial and residential channels. By providing an expanded exhibition floor, additional educational sessions, and expanded networking options, we will provide an enhanced experience and value for both attendees and exhibitors," McGraw continued.
