Latin America. Shure has announced its intention to sign an agreement to acquire Ab Wavemark Oy, a maker of software products for theater, film, television, broadcast and broadcast content applications. The acquisition will add Wavemark's products to Shure's portfolio of professional audio products.
"The acquisition of Ab Wavemark Oy will further reinforce Shure's commitment to providing our professional audio customers with innovative solutions that improve workflow," said Nick Wood, senior director of Shure's wireless product category. "We are excited to expand our portfolio with cutting-edge, customer-focused solutions that enable the realization of creative productions for theater, broadcasting and content creation."
This acquisition further reinforces Shure's strategic investment in software by giving audio technicians the tools needed to inspire confidence and take the guesswork out. The expanded software offering will be positioned alongside award-winning applications from Shure's portfolio such as the Wireless Workbench (WWB) 7.
Together, WAVETOOL and WWB offer audio engineers a complete set of tools to manage RF and monitor all audio sources throughout a production, from pre-show planning to monitoring and listening during the show, in order to achieve flawless audio performance.
The audio monitoring features of WAVETOOL
- WAVETOOL is an audio and listening application that provides critical and comprehensive monitoring for audio professionals. WAVETOOL's early detection of potential audio problems, optimized communication capability with sound equipment, and centralization of monitoring functions help professionals confidently monitor high-risk productions.
- Centralized supervision. Compatible with the most popular RF receivers from multiple manufacturers, users can effortlessly monitor up to 128 channels from a single display.
- Made for High Performance Productions. The custom algorithm automatically pinpoints faulty sound sources, so technicians can identify and rectify problems immediately. Audio professionals rely on WAVETOOL for the most demanding productions, such as West End and Broadway plays, world-class live sound, reality shows and sporting events.
- Optimal comfort. The WAVETOOL mobile app allows sound engineers to move freely around the stage, while receiving audio directly on their iOS devices. The chat feature encourages front of house and stage technicians to communicate with each other about transmitter issues that may arise quickly and effectively in order to resolve them in real time.
- Compatible with various Shure systems, such as Axient Digital, ULX-D, SLX-D, Axient Analog and UHF-R.
Innovation with WTAUTOMIXER V2
For podcasters, content creators and broadcast audio engineers, the WTAUTOMIXER V2 plug-in offers hassle-free sound mixing functions and automatically balances volume across multiple microphones, while intuitively lowering non-active microphones for crystal clear audio. It is the ideal choice for talk shows, panel discussions and houses of worship, as it guarantees excellent audio recording and streaming, regardless of the number of speakers.
This acquisition aligns with Shure's continued focus on delivering cutting-edge audio software solutions that meet the diverse needs of the professional audio market.
