International. A wide range of products for the audiovisual industry, including screens, receivers, speakers, projectors and headphones, sony presented during the IFA fair, held this week in Berlin.
In addition to the latest technology, these devices are characterized by providing connectivity, mobility and easy access. In the case of the new HMZ-T2 3D Personal Viewer, it is lighter and more comfortable than its predecessor. It brings a subjective personal screen of high definition 2D and 3D with virtual sound surround 5.1. It features two Oled displays that display vivid and sharp images.
The new MDR-1 headphones are NFC-capable and include the One-Touch function, making it easy to share music across a variety of NFC-capable devices.
In addition, the company introduced the SRS-BTM8 portable NFC wireless Bluetooth speaker, which allows you to enjoy music from a smartphone or tablet with high-quality audio anywhere in the house through the One-Touch function, without the need to perform Bluetooth settings.
These launches are part of the company's new strategy presented at the fair by the new president and CEO of Sony, Kazuo Hirai, which seeks to mobilize people focused on their emotions and under the slogan "One Sony".
With this new strategy, they want to give the organization a boost to deliver advanced technology products with new user experiences through greater synergies across all of Sony's businesses, from electronics and games to movies and music.