Latin America. Through sound stories that showcase the lives and work of inspiring people who share their projects and achievements and invite others to share their own stories, the Sennheiser company seeks to further publicize its brand and the Momentum hearing aid range.
The campaign will link trendsetters including musicians, artists and inventors, with whom they share a connection to sound. The videos will focus on their unwavering commitment to innovation.
A total of 100 people, such as Eklips, sound artists such as Nik Novak and Di Mainstone, the inventor of a sustainable smartphone Dave Hakkens, and the pioneer in innovative music Imogen Heap, will participate in the campaign.
During the campaign, Sennheiser will add new videos and a growing variety of stories of wide geographical reach with a range of themes across music, technology and the arts. This ensures diverse and eclectic coverage while redefining the concept of Momentum on both a personal and universal level. Following the line of the campaign, Sennheiser aims to establish a diversity.
Sennheiser will promote the campaign through its Channels on Facebook, Twitter and YouTube. This first phase of the campaign in Latin America will run from May to July 2014 and is expected to reach 24 million active users in 56 countries.
Prizes will be awarded to the best video proposals and to the participants most committed to the website. Prizes include things 'money can't buy', including music-themed experiences and Momentum headphones.
To achieve its goal, an app was designed for smartphones that allows you to easily view, rate, take and upload videos. To watch the movies or submit videos, visit: www.sennheiser-momentum.com
