International. The company Barco reached the figure of 50 thousand digital video projectors placed worldwide, from 2K to 4K, through an evolution of 3D high frame technology.
One of the important factors for Barco's growth has been its expansion in China and countries in the Asia Pacific (APAC) region. Barco has 60% of the digital cinema market in China, together with "CFG Barco Electronics Co. Ltd", a partnership with the China Film Group.
"From the beginning, Barco has been a technological and market benchmark in the digital film industry, continuously innovating in quality, brilliance, scalability and low total costs for exhibiting companies. We are excited to support exhibitors of all sizes, with the most advanced projectors in the industry, that fit any movie theater," said Todd Hoddick, BARCO's VP of Global Entertainment.
While the digital film conversion market is reaching a saturation point, the focus on installations is focusing on new architectures. In this sense, Barco is focusing on optimizing other areas of Digital Cinema with Cinema Barco Experiencies, an initiative that seeks to enrich the cinema experience through added values inside and outside the cinema room, interactive lobby, immersive technology and interactive solutions that capture and retain the attention of film fans.
From the lobby, to the auditorium and beyond, Barco is developing innovative solutions that deliver immersive experiences in the film and entertainment market.
