Latin America. Next Wednesday, the fourth of February, InfoComm will hold its first free webinar in Spanish of the year, in which the bases will be presented to prepare an effective service marketing strategy, understanding marketing as a function of the company and as a process.
Leading this topic will be Guillermo Mendoza, Speaker & Executive Coach/Impact Coaching Solutions, who is a business development strategist, speaker and writer, who is dedicated to empowering leaders to grow successful organizations by developing talent in their people.
He worked at Microsoft working in the sales area and after winning the Rookie of the Year award, he became a business developer to expand operations by opening subsidiaries in Costa Rica, Guatemala and Panama, to then be appointed General Manager for the Caribbean and Central America region.
"Companies sometimes manage reactive marketing, investing in what they are offered without having a strategic plan to define, plan, execute and measure marketing efforts and investments," Mendoza explained.
The webinar will be held at 13:00, Chile time. For more information and to register, click here.
