International. Admirable LLC, the largest Hispanic digital signage network in the United States, has completed its initial deployment of 265 screens using BroadSign International.
Located in Hispanic restaurants, Admirable's 42" LED screens reach around 2.5 million visitors a month who designate eating out as their main leisure activity. A sitting time between 45 minutes and two hours has allowed Admirable to divide its 12-minute loops between the global, country-specific and the local news, entertainment, advertising and messaging of each restaurant.
"The BroadSign platform was made for ad-based networks, like ours. Their performance reports have been crucial in establishing a level of trust with our advertisers that would have been difficult with other software," said Kristian Diaz, Chief Technology Officer at Admirable.
Advertisers can easily identify the audience in segments by age (nearly 50% are young adults), country of origin, location, and revenue level, and include Telemundo, United Airlines, AARP, MetroPCS, and Corona.
Admirable ran a network-wide campaign for Corona during the 2014 FIFA World Cup, which allowed viewers to vote on the game's results and watch them on screen in real time. The company was able to measure an increase in Corona sales of 19%.
The network is offering more such campaigns to assess engagement levels and correlations with factors such as copy, length, and rewards.
