ISE. The AV fair in Amsterdam in 2017 represented a very important challenge for the Shure company, because it presented multiple launches in integrated products and technologies.
Helio Garbin, Shure's director for integrated systems in Latin America, told AVI LATINOAMÉRICA that one of the key products they launched was the P300, a half-rack Shure DSP, with 16 inputs and 4 outputs, aimed at medium and small boardrooms.
Another product is the conference transmitter, which complements the line of microphones aimed at these spaces, such as table and winch neck. They are transmitters that did not exist in Shure for this type of application.
Microflex Wireless also has new features, an upgrade that allows you to go from 35 wireless systems connected within a conference area to 100 wireless channels, with simultaneous translation, encryption and RF capabilities.
Finally, Helio Garbin highlighted that Shure at the moment is one of the companies that is most integrated with IT, thanks to its conference room solutions.
For these launches, they had in Amsterdam several of their representatives in Mexico, Brazil and Chile.
