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The new catalog features brighter photos and better, organized product information, ensuring a quick read.
"Getting constructive feedback from our suppliers was incredibly valuable during the design of our catalog," said Laurie Englert, chief marketing officer. "The suggested changes have made the catalog a much more concise and friendly tool," Englert added.
Chief's new catalog, as well as the website, are now organized by the style of the frame, allowing users to easily compare and review products. Individual product pages reveal the unique features, specifications, recommended accessories, technical drawings and order information of each frame.
For this version of the catalog, Chief has several new products, including the new FUSION series of Fixed and Tilt Wall Mounts (as of January 2009). The new FUSION line can be easily found using the novel section of tabs that unfold to reveal the best Chief product categories. Other products included in the catalog are:
Thinstall™ Series, Mounts - Ultra-thin flat panel mounts
FUSION Installer-Inspired Fixed and Tilt Mounts
PIWRF™ No-profile in-wall swing arms
SL151™ Automated Projector Lift
KWT110™ All-in-One Monitor Workstations
SLBU™ Universal Projector Interface Bracket
Power-Infused Mounts and Accessories
Regardless of whether what the catalog user is looking for is equipment for a particular project, or if he is only pursuing novel ideas, the new catalog will provide him with all the necessary information, but in a more agile way than before.
In addition to the services that the catalog can offer, the Chief website has tools that benefit users in a special way; one of the most recent is MOUNTBUILDER™, an online industry configurator for building and specifying mount solutions.