Wednesday, 24 November 2010 11:01
The companies Kider and Toshiba have joined forces to develop what has become the first interactive shelf with integrated digital signage. I-Shelf, as it is called, incorporates a screen and a camera that identifies the client to adapt the messages to their specific profile.
I-Shelf thus becomes the ideal channel to promote a product. It allows to show the offers through audio and video and even attract the attention of consumers through different sounds and lighting signals.
Thanks to its sophisticated technology, I-Shelf helps increase sales and guarantees a quick return on investment.
This interactive shelf, also called smart linear, was presented in the recent showroom that Toshiba has organized in Madrid to show what the store of the future will be like.
www.kider.com
