International. The design and manufacture company of solutions for the distribution of professional audio and video signals, Pesa Xstream, announced the addition of Joe Hallman as marketing director for the PESA X stream product line.
Joe Hallman focuses on all aspects of marketing for the multi-path IP streaming device, including competitor analysis, distributor training, and multimedia campaign development.
John T. Wright, Pesa's senior vice president of sales and business development, said, "Joe truly understands the importance of basic messaging and the positioning that is required for a product line to reach its full potential."
During a 16-year career with Avocent, Hallman accumulated vast experience in sales and marketing. He started out as a territory manager for the Midwest, was promoted to large account manager, and spent more than seven years as director of product marketing. Most recently, he served as a competitive intelligence analyst for the company.
John T. Wright added, "He is here to help identify future applications of the PESA Xstream product line, and will help foster new relationships with developers and integrators. For the company it represents an exciting new direction for our company, and we are proud to have Joe with us to maximize growth and opportunities."
