Mexico. Chauvet has opened new offices, warehouse, service center and showroom in Lerma, Mexico, west of the capital.
Located near wide roads and highways that facilitate their access, the new and spacious facility will house an extensive inventory of lighting equipment from Chauvet Professional, Iluminarc and Chauvet DJ, as well as aluminum structures from the company's Trusst division.
"Lerma's new building represents an important step in our global expansion plans," said Albert Chauvet, CEO of Chauvet. "Working hand in hand with our distributors and customers, Chauvet has been fortunate to create very strong loyalty bonds with equipment users from our professional, architectural and DJ lines. By expanding the distribution and service capacity of our wide range of products, the new facility will allow us to grow further to take our business in Mexico to the next level."
In addition to many other improvements compared to the old building, the new facility features a spectacular new showroom, which is not only larger than its predecessor, it also offers more and better ways to demonstrate the company's LED lighting equipment and video panels.
"The new showroom will be a powerful educational and sales tool for our staff, as well as for distributors and customers," said Stéphane Gressier, Chauvet's International Sales Director. "There is no substitute for the fact that a person can appreciate for themselves the performance of a luminaire, so we invite our distributors and representatives to bring their customers to our improved showroom."
For Jaime Friedstadt, Director of Chauvet Professional and Iluminarc for Hispanic Markets, moving to new and better offices reflects the company's commitment to serving the Mexican market. "Chauvet has created deep ties in Mexico, and the new facilities are a clear sign of our desire to deepen them further," he said. "Our plans for Mexico are very long-term."
