International. Christie announced that CGV, a subsidiary of CJ Group and South Korea's largest multiplex chain, has installed its revolutionary 6-Primary (6P) laser projection system at the CGV Starium, a movie theater that houses one of the largest screens on the planet. The CP42LH laser projector is designed and configured to exceed 14fL in 3D screen, reaching the fabulous 32-meter screen of the CGV Starium to the staggering figure of 108,000 lumens.
Located in Times Square, a gigantic shopping center in the Yeongdeungpo neighborhood of Seoul, the CGV Starium is a first-class auditorium, with a capacity of 545 seats and equipped – as we say – with a giant screen 32 meters wide. Measures that made the room the perfect space to install the HFR 3DLP® 4K RGB Christie CP42LH laser projector, a colorful and ultra-bright solution for large screens. Following installation, CGV becomes the first cinema chain in South Korea to feature this new milestone in Christie's film projection technology.
Nochan Park, senior director of CGV's cinema technology team, says: "We are delighted – and very proud – to have been able to install at CGV Starium a high-end projection system such as the CP42LH that makes us the first South Korean exhibition chain capable of providing audiences with an unparalleled 3D visual experience that is the future of film presentation. It was to see the incredible 3D projections of the CP42LH and realize that we were facing what we were looking for: that high brightness and 3D realism that take high-quality visuals to new heights. CGV has been committed to providing its customers with the best cinematic experience for more than two decades, and the decision to choose Christie's latest technologies reinforces our desire to remain the favorite chain of film lovers."
The upgrade involved replacing Christie's pre-existing 4K dual xenon system with a pair of Christie's state-of-the-art 4K laser projection heads, a modular 6Pde fiber optic solution, a Christie 4K 3D server with high bitrate and a new high-end white screen. The system is designed to exceed 14 feet lambert in 3D screen and no less than 108,000 lumens of brightness, spraying the "ultra-bright" standards of the sector. The CP42LH starts screening films today.
Relying on the Christie Freedom® laser lighting system, the CP42LH produces a color spectrum that goes beyond the DCI P3 color space and matches the Rec. 2020, features that make it the most advanced RGB laser cinema projection system on the market. It consists of rack-mounted laser modules. Each module can generate up to 5,000 lumens of white light. The scalability of the platform makes it possible to add, activate or deactivate easily and depending on the brightness needs up to a dozen modules, with the possibility, therefore, of producing up to 60,000 lumens per rack. In addition, each laser module has independent cooling, which protects the system from failures improving its efficiency and providing it with great reliability.
Since its launch last year, several chains around the world have opted for Christie's laser projection system as the best option to offer a superior 3D cinema experience. Among the large exhibition chains that have incorporated Christie's laser projection technology are Seattle Cinerama and Moody Gardens in North America and the iconic Shanghai Film Art Center in Asia, the first Chinese venue equipped with the CP42LH.
Christie's 6P laser technology also has the endorsement of Dolby, which has incorporated it into its Dolby Cinema™, a cinematographic offer of the highest level that makes available to exhibitors and spectators a way of living cinema unknown to date. At the moment, in the United States, the famous El Capitan Theater in Hollywood or the rooms of the AMC Theaters exhibition chain in Burbank, Atlanta, Houston and Kansas City already offer their viewers that great cinematographic experience, a privilege shared in the Netherlands by the JT Bioscopen cinemas in Eindhoven and Hilversum and in Austria those of the Cineplexx Linz complex, that have begun to project in Dolby Vision, the visual aspect of Dolby Cinema based on Christie's laser projection.
