Colombia. Shure brought together the most representative distributors of Colombia on the Island of San Andres Colombia, to have a day of work with its most outstanding customers in the retail segment, in which the new strategies for fiscal year 2019 were presented.
There the current challenges and opportunities for Shure in Colombia were defined, as well as specific plans with each distributor to accompany, strengthen and expand the scope of musical instrument and audio stores in the country. Yamaki, authorized distributor in Colombia, will be the central axis of this scaffolding, contributing all the talent of its team and own resources to this project.
The objective has been to boost the segments of the portfolio of lower growth in Colombia, and soon we will begin to see changes in the stores and the strategy of attack of the market segments by the distributors in each region.
With the new strategies it is also intended to give an even more solid support to all users in Colombia, and each distributor will be a key piece in achieving this objective, strengthening the relationships between distributor and customer.
In the coming months Shure and Yamaki will communicate what will be the concrete tactics to implement, so that Shure users can link with the programs and take full advantage of all the technological and backup advantages offered by Shure.
